BIM Explained

It's very likely that your sales and specification team have heard the term ‘BIM’ raised in client conversations, and are wondering what it is and if it applies to you.  The good news is, BIM presents an opportunity for building product suppliers.

Building Information Modelling (BIM) is a digital 3D model of a building, which is rich with information and passed through the supply chain.  Using this method, a building can be digitally prototyped before any construction commences.

Understanding BIM helps to further understand why there is a real demand for your products in Revit format:

  • This method of project delivery requires access to building objects in 3D and containing product information beyond the graphical representation. There is a large demand for building product suppliers to provide this information.
  • Because BIM requires the various consultants and contractors to do more work in the earlier stages and make more of the construction decisions earlier, it also provides you with the opportunity to be involved in the project earlier (providing you can offer them your products in ‘BIM’).
  • As a result, building product manufacturers who can support this process are increasingly gaining a competitive advantage, and becoming trusted partners by providing manufacturer-specific content to inform the BIM process.
  • By providing BIM-ready information of your product, you can gain an advantage from being specified at an earlier stage of the building project and winning the bid.  As project designs are finalised, your BIM product can help validate the design and performance characteristics of the building, which helps reduce costly errors.

Are you interested in having your products available to architects? Add your content.